Straways

The visual branding system for Straways needed to feel comfortable and trust-worthy as well as fresh and engaging. The mark is a hand-drawn logotype, meant to capture the feel of mid-century gas stations and highway signs. Straways is proud to be manufacturing it's restaurant supply products in the Midwest region of the United States so photo-styling was designed to reflect this sentiment.

Branding & Identity System For A Manufacturing Company

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