NextAfter

Creative Associate

In my role as Creative Associate, I collaborated with the executive and marketing teams at NextAfter to revitalize the visual brand. This project encompassed the development of typography, color schemes, custom symbols, and presentation designs. Additionally, I contributed to the creation of trade show graphics, social media advertisements, and branded merchandise.

The original yellow and black color scheme was enhanced by incorporating three primary hues to create a more vibrant visual appeal. I selected an optimistic orange and a hopeful sky blue to achieve this effect. Additionally, I designed more than fifty symbols that represent themes related to nonprofit work, data science, and technology.