Straways Manufacturing

Art Director

In developing the visual branding system for Straways Manufacturing, my goal was to evoke feelings of comfort and trust while maintaining a fresh and engaging aesthetic. The logotype was inspired by my hand-drawn sketches, which drew influence from mid-century gas stations and highway signage. Straways takes pride in its roots, producing restaurant supply products in the American Industrial Midwest, and the photo styling was intentionally designed to reflect this regional connection.

I selected a red and gray color scheme to reflect the red brick of the 19th century buildings of downtown St. Louis, where the Straways factory is located.